OpenHAUS – Advertisements for Architecture

When architects, design professionals and students were invited to create Advertisements for Architecture, the response highlighted the joy, creativity and playfulness that runs deep in this profession. This exhibition features an array of tongue-in-cheek ads that range from a cigarette-pack poster proclaiming ‘Architecture is Addictive’ to a heavy-metal inspired t-shirt. Even the world’s most famous fictional architect, Mike from The Brady Bunch, gets a guernsey in one of the ads. Whether equating architecture to chocolate or using a ‘sex sells’ approach, all these ads highlight architecture’s ability to create a rich inspirational environment. While often lighthearted, they examine the role of the architect in contemporary society and help promote the profession to the wider community.

If you like this, you might also like:

Advertising, Architecture, Potts Point, publicity and media in design, Tusculum